Digitizing informal retail distribution in Africa

We provide a unified digital commerce marketplace to facilitate trade among Africa’s informal merchants and leading consumer brands.

Our Story

MarketForce was formed in Nairobi, Kenya in late 2018 by Tesh Mbaabu and Mesongo Sibuti to digitize retail distribution for emerging markets by enabling consumer brands to manage their field sales activities and grow their distribution channels in Africa.
Today, thousands of informal merchants use MarketForce’s B2B Commerce and Fintech marketplace, RejaReja, to source, order and pay for inventory at any time via interactive mobile channels, and get it delivered directly to their store by the nearest distributor, within hours, every day.  

MarketForce also enables merchants to earn more by making them a one-stop-shops for popular digital financial services like buying airtime, paying water & electricity bills and banking & insurance services.

MarketForce is the operating system for retail distribution Africa

$1 Trillion+

Annual consumer purchasing in Africa

1.3 Billion

People in Africa with 60% of the population being under 25 years of age


of Africans who do not have access to essential financial services


December 2018
MarketForce born in Kenya as a Salesforce Automation Software Provider

June 2019
Expands to Uganda and Tanzania with SaaS solution

June 2020
MarketForce closes $350,000 in Seed Funding from top-notch African VCs

August 2020
Joins the prestigious Y Combinator Accelerator program (Summer 2020), receives additional $150,000 in Seed Funding

December 2020
Launch of RejaReja B2B eCommerce retail distribution marketplace in Kenya

June 2021
MarketForce raises $2 Million in Pre-Series A funding for Pan-African expansion

November 2021
MarketForce expands to West Africa by setting up operations in Nigeria

February 2022
MarketForce closes $40M Series A to introduce BNPL services, and sets up shop in Rwanda

Meet The Leadership

Our team is made up of highly-motivated strategic thinkers, creative minds and technical wizards, who focus on creating exceptional customer experiences through innovative and impactful tech-based solutions.

And Board of Directors

Backed by leading global investors

At our heart, we stand for these 4 SDGs:

SDG 8:
Decent work and economic growth

SDG 5:
Gender equality

SDG 9:
Industry, innovation and infrastructure

SDG 1:
No poverty

MarketForce in the press

Talk To An Expert

Kindly schedule some time with our friendly team to talk or get a demo of MarketForce

Request A Call
+254 702 00 99 99
Nairobi, Kenya
Lagos, Nigeria
New York, USA
Kampala, Uganda
Dar Es Salaam, Tanzania
Kigali, Rwanda
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